James Avery Artisan Jewelry: A Texas Legacy
The story of James Avery Artisan Jewelry is as deeply rooted in Texas as the bluebonnets that dot the Hill Country every spring. What began in 1954 as a one-man operation in a Kerrville garage has blossomed into a beloved family-owned company, celebrated for its meaningful designs and unparalleled craftsmanship. At the heart of this legacy is a commitment to quality, artistry, and staying true to its Hill Country roots. And when you stay with us at Hotel Giles, you can visit the James Avery flagship retail store and visitor center in Kerrville, just a quick 20-minute drive from our historic inn.
The company's namesake, James Avery, was a World War II pilot turned jewelry designer who rescued himself through his craft, creating his first piece—a plain Latin cross—that’s still a signature design today. From those humble beginnings, the company grew, with James Avery setting a standard for excellence that his family proudly continues. In 2024, the company celebrates its 70th anniversary, a testament to its enduring appeal and the lasting value of its creations.
Hill Country Craftsmanship
Even as James Avery Artisan Jewelry expanded to over 130 retail stores across four states, its heart has remained firmly in Texas. Nearly 90% of their pieces are designed and crafted right here in the Hill Country and at workshops across the state. Here in Comfort, the company even crafts its own tools to maintain the exceptional quality it’s known for.
Each piece tells a story, from sterling silver and gold rings to gemstone necklaces and whimsical charms for bracelets and necklaces. Many designs, like the sculptured bluebonnet ring, pay homage to the Lone Star State, making James Avery jewelry a meaningful way to carry a piece of Texas with you.
Visit Kerrville: The Heart of James Avery
For those interested in seeing where it all began, a trip to Kerrville is a must. This picturesque town is home to the company’s headquarters, a 54,000-square-foot facility, and a visitor center where you can learn about the jewelry-making process, from design inspiration to finished product. Open seven days a week, the Kerrville retail store and visitor center offer a behind-the-scenes glimpse into the artistry and care that define James Avery jewelry.
A Holiday Tradition
If you’re visiting the Texas Hill Country during the holiday season, James Avery’s festive collection is a highlight. From dangle earrings shaped like bows to a gingerbread house charm, their holiday designs capture the spirit of the season. It’s the perfect opportunity to find a meaningful gift for someone special or a souvenir to commemorate your Hill Country getaway.
While exploring the beauty of the Hill Country during your Hotel Giles getaway, take time to experience the artistry of James Avery. Stop by the Kerrville Visitor Center to dive into its history, or find the perfect piece to remind you of your time in Texas. It’s not just jewelry—it’s a legacy.
